Lough Derg Marketing
Request for Tender for the Development of a Signage Strategy & Audit for the Lough Derg Destination Area
The Lough Derg Marketing Strategy Group has appointed URS Ireland Consultants to develop a signage strategy that will provide guidance for visitors to and through the Lough Derg area. The Draft Signage Strategy has now been compiled, and public consultation on the draft strategy will take place as follows:
The Public Meetings will be held on Monday 5th November 2012 in the following locations:
- 5pm to 6:30pm - Portumna Town and Community Hall
- 8pm to 9:30pm - Lakeside Hotel, Killaloe
Click here to view the Press Release
Public Consultation meetings were also held in May 2012 in advance of the preparation of the draft Strategy.
The Mid-West Regional Authority, as Secretariat to the Lough Derg Marketing Strategy Group, appointed URS Ltd to Develop a Signage Strategy for the Lough Destination Area following a Request for Tender on www.etenders.gov.ie (Document ID: 341892).
The Closing date for tenders was 16th January 2012.
Lough Derg Marketing
The Lough Derg Marketing Strategy was established to -
- To bring a coherent marketing focus to the Lough Derg Catchment area
- To parallel the proposed capital investment programme with an integrated marketing strategy
- To establish the Lough Derg Brand nationally and internationally
The Lough Derg Marketing Strategy group consists of representatives from -
- Mid-West Regional Authority
- North Tipperary County Council
- Limerick City Council
- Limerick County Council
- Shannon Development
- Waterways Ireland
- Galway County Council
- Clare County Council
- Failte Ireland
- Trade Representatives
Lough Derg ‘Tourism Product Bundling Seminar’ –May 2011
Funding for a ‘Tourism Product Bundling Seminar’ was provided for through the Lough Derg Marketing Strategy Group. Tourism traders from the Lough Derg area were invited to this seminar which enabled likeminded operators to enhance a competitive edge and give Lough Derg greater visibility in the marketplace, leading to increased visitor numbers, longer stays and increased revenue. The seminar was a great success and the feedback was extremely positive. The tourism trade operators that attended are working together to package their product and promoting Lough Derg as a desirable destination that delivers a unique experience.
Click HERE to view the April 2011 Lough Derg Marketing Strategy Newsletter
